A couple of weeks ago we had the launch of the Surf Shack collection by Tommy Hilfiger in our store in Antwerp. We organized a huge press event with VW vans, surfboards and cocktails.
We also invited the sun, but because of her busy planning she couldn't make it... :(
The collection is inspired by the surf lifestyle including easy silhouettes, bold patterns and pops of neon. When you see the collection, you immediately think of summer times at the beach: swimming, tanning and sipping of a refreshing cocktail. And that was exactly what we wanted to make the people feel at the event. I hope we succeeded... I definitely had a good time!
all pictures courtesy by Filip De Smet
My polaroid taken at the event (by Ouni)